30 Aug Leveraging your SEO Strategy through Effective Keyword Research
Your choice of keywords will play a crucial role in the success of any SEO campaign. Since the keywords you chose through your keyword research will make an integral part of your website content, social media content as well as other off-page write-ups; conducting sufficient keyword research is vital for any SEO strategist.
Similar to research on consumer behavior, to be able to conduct a comprehensive keyword research, you should be able to put yourself into the shoes of target audiences on the web and identify the primary words users are bound to type into search engines while looking for your product or service.
A robust keyword research exercise will have primarily chosen relevant initial keywords, optimized all your resources such as customers, competition and web tools, talked to various people to understand the different perceptions, get creative and highlight the more important keyword or phrase groups, and thereby make the most of ones experience by developing interesting topics and content.
An elaboration of the entire exercise is stated below:
1. Choosing relevant initial keywords:
To commence your keyword research, as an SEO strategist you are first required to identify some primary keywords one the basis of which you will be able to expand on your keyword research. Think of all the words that are commonly used with the industry to talk about your product or service.
The most relevant keyword sets will most likely been synonyms or connected words. Leverage on these list of words by incorporating them in your content, thereby giving your SEO plan a direction.
2. Optimize your Resources:
Make the most of the resources that are handy to you. Gather information from as many sources as possible by interacting with customers as well as people in the same business. Conduct an internal search, and identify a few words you believe your business can be characterized by. Expand on your keyword databank by finding out what words your customers associate it with respect to your business.
An interesting resource to explore is internet content of your competitors which may provide sufficient information on potential keywords. The internet also has interesting keyword research applications such as the WordTracker and the Google keyword suggestion tool that come handy.
The Google application is a user friendly tool open to be exploited by SEO strategists. It provides information on a choice of keyword searches made by users depending on the tabs that you have selected.
The Google keyword application effectively helps identify new keyword ideas, understand the popularity of certain keywords through information based on month wise search volumes, track trends on annual historical data, track competition of keywords and help identify words and phrases which provide enhanced opportunities. Considering that they have the largest search user base, their keyword depth is excellent.
3. Explore Different Perceptions:
Keyword research is as much of a behavioral study as any other form of consumer research. Understand that no two internet users are same, and each one of them has different perceptions and attitudes which will influence their search patterns.
Your keyword study must make sure that it takes into consideration all the different types of audiences and the findings of your research must help cover as many segments of potential and existing customers as possible. Incorporating information based on these findings allow potential customers in making effective buying decisions and thus driving them to availing your products or services.
Also make sure that your keyword research sufficiently covers the entire product or service range offered by your business.
4. Think Out of the Box:
Now that you identified your primary keywords, it is time to get creative and develop a strong database of all the possible set of keywords and phrases that you believe will be used by internet users.
You can use the online keyword search applications effectively in this stage to create permutations and combinations of all the possible keywords users are most likely to use.
5. Identify the More Important Set of Keywords:
Out of all the words and phrases that you have derived at through your keyword research, there will be some that are sure to drive the relevant target to your website while the others that will bring in additional traffic that may or may not be relevant to your marketing goals.
Prioritize and segregate your keyword database and first work on generating relevant content for your primary keywords. It is not viable in the long run to invest time and efforts on untargeted keywords, the results of which are unknown.
6. Leverage your Experience:
If your website is sufficiently old, as an SEO strategists you will be able identify keywords that are competitive. A newer website may have to start with incorporating non-competitive keywords and build their content based on experience.
7. Identify Trending Topics to Write on:
Now that you built your word bank, it can be pretty overwhelming if you don’t know what to do with it, or where to start. It is recommended that you divide your keyword research results into groups that create relevant phrases with a string of common keywords.
This exercise alone will give you a sufficient idea as to what are the possible topics that you can take up to develop your content. Try developing content topics around a single phrase and incorporate some additional secondary phrases if required.
8. Using the Information:
Optimize your keyword research findings by creating keyword rich content or editing existing current to drive visitors to important pages. Also be sure to incorporate the keywords on headers, anchor texts of links and meta tags.
This is also the stage where you move on to building a strong content strategy that enables the generation of natural links and high ranking web pages.
Keyword research is necessary to implement a successful internet marketing plan and build a profitable website. The combinations presented by an effective keyword research exercise, is the core behind the success of your website’s traffic.
A comprehensive keyword research exercise can prove to be extremely valuable to the success of your website on the whole.