Tips to Ramp Up Your Holiday Advertising

Tips to Ramp Up Your Holiday Advertising

 7 Tips for getting the most out of your holiday paid search ads.

It’s never too early to start thinking about holiday advertising, as Q4 is the biggest quarter for many retailers. Naturally, many of our clients have their holiday advertising plans in place for the Christmas holiday season.

But it’s not too late if you haven’t already started. In this article, I’ll cover some quick and not-so-quick ways you can prepare yourself for the holidays. Depending on your business, you can use many of the same ideas for Black Friday and Cyber Monday.

1. Label all key holiday brands

I label all Christmas campaigns but highlight key products and/or strategic brands we’re focused on for the holiday season. This provides sanity in accounts with a very broad Christmas focus.

Apply a quick filter, and you can be looking at exactly what you want without getting bogged down and/or distracted by other account details like generic categories.

2. Use ad extensions

Naturally, ad extensions are a great way to incorporate holiday messaging and get searchers right to information they’re looking for. Here are some examples of how one can use the various extension products for the holiday season.

We like to include sitelink extensions for all holiday pages. Here’s an example of sitelink wording we’ve been using to promote specific pages: Stocking Stuffers, Baby’s First Christmas, Gift Guide, Gourmet Treats, Home Entertaining & Hostess.

We also incorporate visual sitelinks, as the images are effective in drawing attention to ads. Though not holiday-themed, here’s an example of visual sitelinks on a mobile phone:

To read all 7 tips: Ramp Up Your Holiday Advertising

Thank you to Search Engine Land for these tips & article.