11 Dec SEO Pervades Talent Acquisition Strategy
The process of searching, short listing, assessing and hiring skilled and talented manpower for meeting organizational needs requires careful strategizing of the talent acquisition process. Every company needs to secure the best human resources for the success of its projects and meeting overall company goals.
The importance of search engine optimization in talent acquisition strategy cannot be undermined and is now forming part of an integral part of the hiring strategy.
As you begin the talent hunt online for your newly launched startup or a seasoned company, the following tips promise go a long way in optimizing your recruitment marketing campaigns.
Using the right keywords
A list of keywords which integrate your requirements along with those of the talented candidates should be developed and included in the job description of your website career section. This brings into play the advantages offered by search engine optimization and connects you to the best candidate. The probability of getting across to qualified and talented candidates increases in direct proportion to the usage of specific keywords.
Importance of linking
Whether inbound or outbound, linking proves to be one of the most important SEO tools to have a fair idea about the importance and worth of your job requirement information. Company career website, the page containing your job description and related blogs should be criss-crossed with links to encourage maximum path mapping to your open positions.
A little digging helps
Adequate research provides the much needed insight into the aptitude, skills, attitude and work experience expected in the ideal candidate along with the industry specific buzzwords, specific terms and programs searched by perspective employees for their dream job. This helps in intelligent formatting of the job description for talent acquisition.
The socializing factor
Along with providing link backs for increased exposure in Google search rankings, social media also proves to be an important platform for your job distribution. Talent acquisition efforts should harness the increasing popularity and advantages of Facebook, Google+, Twitter and LinkedIn, which invariably results in value appreciation of your job description and requirements.
Be aware of website ranking
Before posting your job requirements, knowledge about the website’s ranking and popularity will help in deciding the locations on which the vacancies need to be published. Paying attention to Google page rank and focusing your recruitment strategy on sites which boast of healthy rankings, will help in allocating the open positions to well trafficked destinations and forums.
Search Engine Optimization or SEO is a key element in increasing your ranking and linking you with your ideal candidate. Be it through social media networking channels or popular websites, SEO does help in narrowing down the focus of best available talent to your job description.