11 Jun Google Penguin Strikes: Tobogganing the SEO Terrain
Another Google SEO Weather report ‘After Panda comes in the Penguin’ to cause a flurry of activity among webmasters and website owners.
In its never-ending effort to keep search results relevant, useful and anti-spam, Google’s Matt Cutt announced the release of the latest instalment of the Penguin ranking algorithm updates. This release called Penguin 1.1 is another dose of mayhem, making SEO magicians want to give up some of their tricks.
This is not the first time that Google has rolled out a major update, but the purpose of this release is clear —
To weed out websites that are breaking rules, and to keep spam in check.
Yes, Google’s definition of spam has varied over time, but if you go through Google’s own Webmaster guidelines, you’d know just how not to abuse Google’s quality guidelines. Here are some specific principles that websites should adhere to to avoid any kind of weather strike 🙂
- Avoid Cloaking or Sneaky Redirects
- Avoid hidden text or hidden links
- Avoid pages with irrelevant keywords
- Don’t create multiple pages, subdomains or domains with substantially duplicate content
- Avoid affiliate programs with no original content
- Avoid different pages for users and engines
Gathering that if you’re engaged (or plan to engage) in any of the above tricks, you will be specifically hurting.
- Your Visitors User Experience
- Or Devaluing your website and worth in front of your customers
- To make sure that your audience do not want to come back for more…
Let’s look at what in-house SEOs can do to immediately toboggan its efforts when an algorithmic update like Penguin happen.
The Toboggan Plan
- Ponder into Analytics to Assess Damage: A simple 30-day traffic report should tell you whether you’ve been hit by Penguin or another update, and the amount of visits you lost.
- Check your Organic Keyword Reports: Once again, a 30 days keyword report can help you pinpoint which keywords lost traffic and how much.
- Manually check your top ranking keywords: You have to check to believe your eyes, and as SEOs we just have to do it! Check your top five or six money keywords.
- Check Google Central: Chances are that you may receive a message in your webmaster account if your site is affected, but you can also message Google web spam team if you think your it was wrongly targeted.
- Run Periodic link Reports: on your inbound links to see your link profile.
- Run redirect tools to see if all is well: Run through this tool to see if any disaster was caused unknowingly by developers.
You can remain in good terms with Google- in post-Penguin world if you follow these handy tips on your SEO terrain.